Applied Behavior Analysis (ABA) is a practice that seeks to understand the link between learning and behavior. It most commonly focuses on the objective evaluation and measurement of observable behavior. ABA specialists apply their knowledge by conducting behavioral assessments, authoring treatment plans, training others to implement programs, analyzing data, and often working directly with subjects. Behavior analysts are qualified to apply their skills for a variety of clients and needs.

Here are five reasons to study applied behavior analysis.

1. The Number of Children and Adults Living with Autism is on the Rise

Applied behavior specialists are most commonly employed in the assessment and programmatic treatment of adults and children with autism. According to a recent Scientific American article, The Centers for Disease Control and Prevention (CDC) now estimates that 1 in 68 children in the U.S. has some form of autism.

2. It’s a Growing Field

The ABA profession has grown along with the rise in cases of autism, but it is also a field that can expand to how learning and behavior impact all of our daily lives. ABA professionals are not limited to the treatment and assessment of autism. The skill sets learned are in demand across a broad spectrum of job opportunities. There is no limit to how one can apply a knowledge of the links between learning and behavior.

3. Creativity and Fun are Focal Points

The full array of tools at the disposal of an ABA professional is in and of itself a draw to the profession. Learning happens on so many levels whether through art, imagery, visual or audio stimulation, or even coaching. ABA professionals will never be tied to a particular tool set and can always seek out different ways to most effectively reach others.

4. The Skills Learned are Widely Applicable

While often referred to in the context of treating behavioral disorders or autism, ABA is not limited to those applications. ABA, through its study of psychology, learning and behavioral influence can lead to a wide range of careers. Those with a degree in ABA could work in corporate education and training, physical therapy, health, addiction treatment, special education, general practice counseling, teaching, environmental science, and even behavioral economics.

5. ABA is a Rewarding Field

However ABA study candidates choose to apply their skills, they are likely directly impacting individuals who are facing challenges. This type of service-oriented position can be advantageous and lead to a good deal of satisfaction. Helping individuals, educators, corporations or even other professionals learn about the links between learning and behavior is a way to unlock doors.

Related Resource: Top 10 Best Applied Behavior Analysis Online Programs

The demand for qualified professionals in the field of applied behavior analysis is increasing to meet the needs of our society. How this degree can be applied to a variety of careers is still being determined. ABA professionals learn practical methods and treatment programs to help those with behavioral challenges, and the need is both direct and immediate and possibly most rewarding.